Here at Echo we often write headlines designed for Search Engine Optimization – SEO – a sort of soulless phrase that pulls much of the fun out of writing headlines.
The idea is to attract the attention of Google searches rather than entertain or engage actual people.
Taken to extreme, perhaps every one of our headlines should contain the phrase “Great Lakes.”
But that’s a bit tedious. And the writers in us can’t resist the occasional word play. Here are some of my 2012 favorites organized in completely arbitrary categories.