Image: Michigan Recycling Coalition
The Michigan Recycling Coalition, has launched a state-wide recycling campaign, Recycle, MI, to increase recycling awareness and practices.
The campaign is to help residents and businesses reduce waste, according to a press release. It encourages people to start recycling at their homes and work places, volunteer at recycling events or facilities and distribute information about recycling in their town, the campaign’s website explains.
Recycle, MI has been promoted on radio stations that began this spring mostly in southeast Michigan and will continue in different regions throughout the summer, said Kerrin O’Brien, executive director of the group.
“We really saw a need to promote recycling across the state – to unite Michiganders under this logo and message,” she said. “We want to be able to recycle and carry recycling throughout the day. (It’s) recycle where you live, work and play.”
The release also states that Michigan has a recycling rate of less than 20 percent.
Image: Michigan Recycling Coalition
“Imagine the contribution recycling would bring to Michigan’s economy if we recycled 40 or 50 percent of our waste,” O’Brien said in the release. “We must make recycling convenient, inform the public of their options and provide them with the steps needed to make their community become a part of our Recycle, MI campaign.”
Although the Recycle, MI brand has been used for about a year, the campaign’s engagement plan launched in April. It’s too early to gauge results, O’Brien said.